Credit- Degree applicable | Effective Quarter: Fall 2020 | I. Catalog Information
| BUS 55 | Introduction to Entrepreneurship | 5 Unit(s) |
| Advisory: EWRT 211 and READ 211, or ESL 272 and 273. Lec Hrs: 60.00
Out of Class Hrs: 120.00
Total Student Learning Hrs: 180.00 A practical study of the operations and essential skills required in small and start-up businesses. Emphasis on the opportunities and problems faced by entrepreneurs in obtaining, managing and financing an independent business. This course will prepare students for developing business plans. |
| Student Learning Outcome Statements (SLO)
| | Examine the steps required, the support available, and the tactics commonly employed by entrepreneurs starting a business. |
| | Critically evaluate business plans in terms of feasibility, investment potential, risk, and completeness. |
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II. Course Objectives A. | Identify and evaluate personal interests, characteristics and talents, and overall readiness to undertake an entrepreneurial venture. |
B. | Evaluate the relative advantages and disadvantages of buying an existing business versus starting a new firm. |
C. | Identify the potential benefits of franchising and home-based businesses. |
D. | Describe the legal forms of business. |
E. | Identify the components of a comprehensive business plan |
F. | Describe sources of start-up capital. |
G. | Examine the basics of finance, accounting, and record keeping. |
H. | Explain the legal and ethical concerns of small business in a global economy. |
I. | Analyze the managerial issues faced by entrepreneurial ventures in a global economy. |
J. | Demonstrate small business marketing in a global economy. |
III. Essential Student Materials IV. Essential College Facilities V. Expanded Description: Content and Form A. | Identify and evaluate personal interests, characteristics and talents, and overall readiness to undertake an entrepreneurial venture. |
2. | Self-direction and motivation |
5. | Impact on personal life |
6. | Examine profiles of a diverse set of famous entrepreneurs |
B. | Evaluate the relative advantages and disadvantages of buying an existing business versus starting a new firm. |
1. | Start-up costs versus purchase price |
3. | Customer, supplier and industry relationships |
4. | Risk and survival rates |
5. | Benefits and risks of franchises |
C. | Identify the potential benefits of franchising and home-based businesses. |
1. | Risk and survival rates |
2. | Start-up and continuing franchise fees |
3. | Management restrictions |
4. | Management and operations assistance |
5. | Goodwill and brand recognition |
6. | Geographical limitations and exclusivity |
D. | Describe the legal forms of business. |
6. | Limited Liability Corporations |
E. | Identify the components of a comprehensive business plan |
5. | Financial analysis and projections |
F. | Describe sources of start-up capital. |
8. | Angels/private investors |
9. | Vendor/supplier financing |
G. | Examine the basics of finance, accounting, and record keeping. |
5. | Basic Financial Statements |
6. | Available financial tools and software |
H. | Explain the legal and ethical concerns of small business in a global economy. |
1. | Define law versus ethics |
d. | Government regulation and taxes |
e. | Intellectual Property Protection |
c. | Employee relations and diversity (in family-owned and non-family owned businesses)
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d. | Environmental protection and conservation |
I. | Analyze the managerial issues faced by entrepreneurial ventures in a global economy. |
1. | Recruiting, hiring, training, motivating, and retaining a diverse workforce |
3. | Management succession and exit strategy |
5. | Use of technology and automation |
J. | Demonstrate small business marketing in a global economy. |
1. | Business strategy and opportunity analysis |
2. | Understanding diverse customer needs and identifying an appropriate target market |
7. | E-Marketing and E-Commerce |
VI. Assignments A. | Required reading assignments. |
B. | Recommended readings of selected articles. |
C. | Written analysis of case studies to develop critical thinking skills. |
D. | Analysis and critical evaluation of real world business plans |
VII. Methods of Instruction | Lecture and visual aids
Discussion of assigned reading
In-class essays
In-class exploration of Internet sites
Quiz and examination review performed in class.
Homework and extended projects
Guest speakers
Collaborative learning and small group exercises
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VIII. Methods of Evaluating Objectives A. | Class discussions which require students to demonstrate comprehension, analyze case studies, and apply course concepts. |
B. | Midterm objective exam, composed of concept and scenario-based questions which will require the student to demonstrate knowledge, analyze scenarios, and apply business concepts. |
C. | Final examination that requires demonstration of a student's abilities to integrate and apply concepts that have been introduced and practiced in the course. |
D. | Business plan analysis used to evaluate critical thinking and application of course concepts. |
IX. Texts and Supporting References A. | Examples of Primary Texts and References |
1. | Katz, J.A., & Green, R.P. (2013). Entrepreneurial Small Business. 4th ed. NY: McGraw-Hill Irwin. |
B. | Examples of Supporting Texts and References |
1. | Recommended Readings: Wall Street Journal, Inc., and Entrepreneur. |
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